| Session Description | The audience doesn't belong to the platform, it belongs to the creator. And it moves across audio, video, clips, social, and newsletters as one connected system. Join Tom Webster, Podcasting Hall of Fame inductee and partner at Sounds Profitable, podcasting's trade association — as he walks through The Podcast Atlas, a map of how trust, attention, and action flow across the creator economy's five territories from a sample of over 5,000 Americans. Expect surprising numbers on where ads actually work, why video deepens (rather than replaces) audio, and why the smartest creators stop buying single platforms and start working the whole map. |
